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    Growth Manager - United Kingdom - eventbrite

    eventbrite
    eventbrite United Kingdom

    3 weeks ago

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    Description

    Our mission is to bring the world together through live experiences, and we live that every day in our actions, supporting creators in building their event businesses and forging an enduring brand that consumers trust.

    Last year, our platform powered more than 4 million events organized by our diverse and vibrant creator community.

    Now it's time to unlock the power of our discovery experience, helping connect consumers with the best events our creators have to offer.

    The Growth Marketing team at Eventbrite is a seasoned and geographically diverse group of B2B, performance, and account marketers located across the US and Europe.

    Collaboration extends beyond the team to include key partnerships with Sales, Product, Finance, Design, and Data departments, ensuring a measurably impactful approach to unified growth strategies.

    As the Senior Growth Marketing Manager you will revolutionize our lead nurturing program and come up with innovative ideas on how we can use the HubSpot platform to optimize conversion funnels, nurture leads, and drive business growth.

    You will leverage HubSpot's suite of tools and features to improve marketing workflows, analyze performance metrics, and deliver targeted campaigns across various channels, with a specific focus on optimizing the funnel from Lead to MQL to SQL.

    Create and optimize workflows, automation rules, email campaigns and other digital assets (including landing pages) using HubSpot's content management and optimization tools.

    Develop and execute data-driven marketing strategies using the HubSpot platform to optimize conversion funnels from Lead to MQL to SQL and drive business growth.

    Collaborate with sales to ensure leads delivered are high quality, followed up with in a timely manner and that the touch patterns mirror the users initial journey.

    Implement A/B testing and experimentation frameworks to identify winning strategies and tactics for improving MQL conversion rates and lead engagement.

    Collaborate with cross-functional teams including marketing, revops, sales, and product to bring growth initiatives that nurture, engage and progress quality leads through the sales funnel.

    Configure and manage HubSpot workflows, automation rules, and lead scoring models to streamline lead management processes and improve lead quality.

    Utilize HubSpot's analytics and reporting features to monitor and analyze key performance metrics, providing regular insights and reports to stakeholders on campaign performance and effectiveness.

    Stay updated on industry trends, best practices, and emerging technologies in growth marketing and marketing automation, and proactively identify opportunities for innovation and optimization.

    Collaborate with the HubSpot support team and external partners to troubleshoot issues, implement new features, and optimize HubSpot configurations.

    Guide marketing team members on HubSpot best practices and usage, ensuring effective utilization of the platform across the organization.

    Proven experience (5 years+) in growth marketing, digital marketing, or related role, with a strong focus on leveraging marketing automation platforms such as HubSpot.

    Strong understanding of inbound marketing principles and practices, with experience in creating and optimizing landing pages, email campaigns, and other digital assets.

    Experience with A/B testing methodologies and experimentation frameworks, with a track record of driving improvements in conversion rates and lead engagement.

    Excellent analytical skills, with the ability to monitor and analyze key performance metrics using HubSpot's analytics and reporting features.

    Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

    Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.

    BONUS POINTS
    Salesforce Hands On experience is a plus.

    Employees can participate in resource groups and we offer global programming and training throughout the year to support a diverse and inclusive workplace.

    Read more about our Diversity and Inclusion work for our team, culture, and community.

    We offer comprehensive benefits and a wellness package above and beyond standard medical benefits to support our Britelings' lifestyle.

    This includes support in a remote environment, wellness allowance, Carrot family planning benefit, Origin Financial Planning service, and other offerings to ease the mind and body like Modern Health and BriteBreaks (generally the first Friday of every month off).

    At Eventbrite, we are dedicated to fostering diversity, equity and inclusion.

    We are committed to equal employment opportunity regardless of race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender reassignment, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics, or any other legally protected characteristic.

    If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know.

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