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    Communications Manager Brand and Content - London, United Kingdom - GUERLAIN

    GUERLAIN
    GUERLAIN London, United Kingdom

    2 weeks ago

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    Description
    COMMUNICATION & INFLUENCER MANAGER

    Working with the Marketing Director to develop & execute a 3 year influencer marketing strategy across digital channels & press as well as a tribe of influencers for Guerlain's 3 axes to help compliment the 3 year brand marketing plans in alignment with International guidelines.

    Devise an 'always-on' influencer strategy by axe to support key launches, local activities and Retailer activations to help raise Guerlain's brand awareness, create brand love and drive increased visibility for the brand

    Identify and build relationships with key influencers that enable the brand to also jump on quick tactical opportunities as well as the longer term strategic opportunities.

    Attend relevant events for networking and business purposes
    Brainstorm new, creative approaches to influencer campaigns

    Build strong relationships and partnerships with key retailer PR teams and work hand in hand to develop strong retailer influencer activations notably across Harrods, Selfridges, H Beauty, Liberty.

    Develop strong influencer & communication strategy to support launch of Guerlains Spa, enhancing strong relationships with Raffles PR team
    Develop and manage successful launch of new products and build core pillar strategy from creation to execution
    Develop strong relationships with global PR team to help execute & deliver UK plans

    Accelerate the brand's digital visibility across social media platforms and retailer channels and support with a monthly influencer content plan.

    Liaise with the Marketing team to develop influencer focused launch plans and support with content amplification
    Work with the Marketing team on regional influencer support for local events
    Liaise with the Commercial team to implement and manage retailer influencer content
    Ensure strong relationships with all brand Retail partner PR Teams.
    Activate digital editorial stories on Influencer 'Friends of the House'
    Recruit new influencers and social media talents to collaborate with in digital editorial activations
    Proven experience working either in-house or with an Agency for a luxury brand (5+ years)
    Strong knowledge of current brand campaigns within the industry
    Personal affinity with brand and products
    Innovative and creative thinker able to develop new ways to tell the brand's story
    International / Cross Functional experience an asset but not essential
    Perfect written and spoken English
    Proven track record in outreach campaign strategies in a retail business
    Mature, confident and persuasive individual who is at ease with both senior management and external stakeholders
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