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    Senior CRM Communication Operations Specialist - London, United Kingdom - Expedia Group

    Expedia Group
    Expedia Group London, United Kingdom

    Found in: Talent UK C2 - 4 days ago

    Default job background
    Full time
    Description

    Senior CRM Communication Operations Specialist

    As Senior CRM Audience Operations Specialist you will act as an SME for audience and data operations, platform best practices and advise on improving campaign effectiveness.

    What you'll do:

    • Support, monitor and troubleshoot manual and automated campaigns with data activities in case of failures, and notify stakeholders of relevant outcomes, fluctuations, and plans
    • Support the implementation of complex personalized campaigns by enabling, automating, & scaling personalization data across channels in our messaging platform
    • Work with business owners to analyze audience requirements and translate into technical/ functional specifications for tooling
    • Define audience process improvements and enable campaign automation to increase campaign efficiency
    • Support any complex and bespoke audience creation which are beyond the capabilities of existing marketing tooling using analytical techniques
    • Support any bespoke requests for supplementary data pulls and basic analytics

    Who you are:

    • 3+ years of experience with omni-channel marketing campaign management systems (e.g. Adobe Campaign, Salesforce Marketing Cloud, Responsys)
    • Expert in the foundations of data segmentation, counts, data quality and attribution
    • Strong SQL skills; demonstrated experience of being able to work with big data, automate scripts and a willingness to learn new languages required for the task.
    • Understands the need to collaborate with subject matter experts and stakeholders early in the process in order to clarify the business question, enhance the feature selection process, select an output that is relevant to stakeholders.
    • Basic knowledge of data migration and ETL's to be able to discuss data migration issues with engineers, especially identifying when an ETL is not performing as expected
    • Technical skill with a proven track record to quickly learn new skills and assimilate new technologies
    • Experience in building complex marketing automation campaigns in Salesforce Marketing Cloud (or similar)
    • Demonstrated aptitude to problem solve and troubleshoot complex technical issues effectively
    • Ability to work at a fast pace while handling competing priorities.
    • Highly collaborative and operate with integrity, confidence, and compassion.
    • Understand CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards
    • Basic experience using HTML to build and personalize marketing communications
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