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    Senior Marketing Manager - London, United Kingdom - Gentrack

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    Description
    The global pace of change is accelerating, and utilities need to rebuild for a more sustainable future. Gentrack provides utilities across the world with market leading products and services to drive their transformation.

    Working with some of the world's biggest energy and water companies, as well as innovative challenger brands, we're helping companies reshape what it means to be a utilities business.

    That is why utilities rely on us to manage complexity, deliver exceptional customer experiences, and secure profits.

    Gentrackers are a group of smart thinkers and dedicated doers, outside of work we are musicians, travel fanatics, artists, sailors, family folk, environmentalists and sport lovers.

    We are a diverse team who love our work and the people we work with and who collaborate and inspire each other to deliver creative solutions that make our customers successful.

    The Head of Regional Marketing EMEA role is a critical role that is responsible for all regional marketing activities across EMEA with an objective to increase brand awareness of Gentrack, generate demand to its solutions and contribute to the pipeline.

    The position will strategically plan what activities to run, and then deliver and execute high impact programs - managing marketing manager(s) and agencies - and working in close cooperation with Gentrack executives, sales directors, product management and other marketing functions.

    This position manages all activities around 3rd party events, Gentrack roadshows, webinars, media placement, digital and social campaigns.
    Target audience would be prospects in EMEA and as a second priority, exiting customers in this region.
    Develop and implement a fully integrated regional marketing and communications strategy including a multi-channel approach (i.e. digital, content, media) for EMEA that directly supports the overall strategic and growth objectives of the business.

    Partner with the General Manager for Europe and VP of Global Partnerships, Head of European Sales to determine effective and profitable marketing campaigns for existing and new customers.

    Develop promotional/paid and other marketing/advertising campaigns in owned and sponsored media. Work with agencies/marketing resources to implement the campaign to measure and optimise success.
    Apply a structured methodology and lead change management activities to achieve the regional marketing strategy.

    Develop and execute an events plan for the year - taking into account digital and physical presence across 3rd party and 1st party to get the best ROI.

    Drive the design, development, delivery and management of the communications strategy for customers across EMEA.
    Proven experience in a similar role - running brand awareness and demand generation activities.

    Possess a strong ability to inspire, advise and influence business leaders within the company to ensure success with the various campaigns and initiatives that the marketing team engages on.

    Strong senior management level experience to directly lead and manage people, set goals, and drive and achieve successful outcomes.

    Strong practical experience in marketing and communications tools, techniques, and work environments.
    Proven experience in leading change management activities that underpin a marketing strategy.
    Personal growth - in leadership, commercial acumen and technical excellence
    A vibrant, culture full of people passionate about transformation and making a difference -with a one team, collaborative ethos

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