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    Marketing, Communication - London, United Kingdom - Karla Otto

    Karla Otto
    Karla Otto London, United Kingdom

    2 weeks ago

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    Description

    Karla Otto is a renowned public relations and communications agency with offices across 13 locations in the UK, EMEA, US and Asia.

    Established in 1982 by Karla Otto herself, the agency has since grown to become a global leader in luxury brand PR and events.

    With offices in major fashion capitals such as Milan, London, New York, and Los Angeles, Karla Otto represents some of the most prestigious fashion, beauty, and lifestyle brands in the industry.

    Currently this group comprises of Bureau Betak & Bureau Future, Karla Otto, K2, The Qode, Lefty, Prodject, CTZAR, Atelier ATHEM, Atelier LUM and INCA Productions.

    Our network of expert strategists, designers, planners and publicists work tirelessly to deliver exceptional results and establish long-term partnerships with our clients.

    We are excited to be recruiting for an Influencer Marketing Coordinator who will be based in the London office.

    The role of an Influencer Marketing Coordinator is key to the implementation, management and growth of Karla Otto's digital marketing services.

    The Coordinator will take responsibility for the day-to-day coordination of Talent & Influencer Marketing.

    From assisting in planning creative influencer partnerships for digital platforms, to maintaining relationships with key talent, the successful candidate will be a strong storyteller who loves articulating and selling in engaging concepts that meet brand strategies and briefs.

    Great knowledge of the industry's best practices (brands, editorial, KOL, and influencers) and social media platforms is essential.

    Conduct research based on qualitative and quantitative analysis to identify potential talents and influencers who align with the client's target audience and objectives.

    Coordinate between the digital team and talents/agents. communicate briefs project expectations and guidelines; and communicate with external internal stakeholders about status and campaign performance
    Review user-generated content to ensure it aligns with the brand's guidelines.
    Monitor campaign performance and be comfortable using and or learning influencer marketing tools.

    This includes analysing key metrics and providing regular reports to senior members from the team and clients if needed, highlighting learnings and successes.

    Expertise in social media management and assist in managing the brand's social media presence and partnerships on social platforms if needed.

    Knowledge in creating and scheduling social media posts, engaging with followers and influencers, and monitoring social media trends and conversations related to the brand or industry.

    Stay updated with the latest influencer marketing trends, social media platforms and industry best practices. Conduct research and analysis to identify new opportunities for talent and influencer collaborations and innovative campaign strategies.

    Handle and oversee administrative tasks related to our projects, such as maintaining talent and influencer databases, managing invoicing and payments to talents and influencers.

    Collaborate with various departments and teams within Karla Otto, such as PR, marketing, strategy, implementation, creative, legal and finance.

    2-3+ years experience in a junior (assistant or coordinator) position in the fields of social media/digital marketing, preferably in the fashion or luxury worlds
    ~ Strong project management / good organisational skills, ability to work quickly and efficiently
    ~ Experience in using influencer marketing tools is ideal
    ~ Creative and independent thinker, with a strong knowledge and interest of the fashion, beauty and cultural landscape
    ~ Be able to successfully manage multiple, concurrent project demands within established timelines
    ~ Proven experience understanding and interpreting data
    ~ Fluent in written and spoken English language

    A fast-paced, interesting job with lots of learning opportunities within an outstanding organization
    A beautiful office with excellent public transport links
    A competitive salary and holiday package
    A young, creative and international team with regular team events
    A work environment characterized by inclusion, diversity and equal opportunities
    Unique in-house learning opportunities
    Flexible working arrangements, including WFH

    At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics.

    Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.

    Karla Otto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression.

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