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    Marketing Operations Coordinator - London, United Kingdom - Plentific

    Plentific
    Plentific London, United Kingdom

    2 days ago

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    Description

    Job Description We're Plentific, the world's leading real-time property solution, and we're looking for top talent to join our ambitious team.

    We're a global company, headquartered in London, and operating across the United Kingdom, Germany and North America.

    As a B2B company, we're dedicated to helping landlords, letting agents and property managers streamline operations, unlock revenue, increase tenant satisfaction, and remain compliant through our award-winning SaaS technology platform.

    We also work with SMEs and large service providers, helping them access more work and grow their businesses.

    We're not just any proptech - we're backed by some of the biggest names in the business, including A/O PropTech, Highland Europe, Mubadala, RXR Digital Ventures and Target Global and work with some of the world's most prominent real estate players.

    But we're not just about business - we're also building stronger communities where people can thrive by ensuring the quality and safety of buildings, supporting decarbonisation through our ESG Retrofit Centre of Excellence and championing diversity across the sector through the Women's Trade Network.

    We're committed to creating exceptional experiences for our team members, too.

    Our culture is open and empowering, and we're always looking for passionate, driven individuals to join us on our mission.

    So, what's in it for you?
    A fast-paced, friendly, collaborative and hybrid/flexible working environment
    Ample opportunities for career growth and progression
    A multicultural workplace with over 20 nationalities that value diversity, equity, and inclusion
    Prioritisation of well-being with social events, digital learning, career development programs and much more

    If you're ready to join a dynamic and innovative team that's pioneering change in real estate, we'd love to hear from you.

    The Role

    The Marketing Operations Coordinator will enable our marketing team to implement automation, digital tactics, data sourcing and process improvements across marketing initiatives.

    This role will provide input into marketing campaign planning, track and report results across traditional and digital channels and inform marketing plans.

    The Marketing Operations Specialist will report to the Senior Growth Marketing Manager and will work closely with all marketing team members to increase the effectiveness of campaign targeting, measure the impact across all demand generation activities and report on

    Responsibilities

    Marketing tech stack:
    Support with the setup, admin, integration and reporting across HubSpot, Google Analytics and other tools.
    Create templates, lists, and reports by segment based on different requirements.

    Reporting:
    Measure business results through analytics to track and help refine campaign performance. This includes metrics for conversion rates, MQLs, and SQLs for customers and prospects.
    Ensure the accuracy of lead reporting - updating lead details, tracking leads against targets
    Help create dashboards and reports for senior management, customer success and sales stakeholders to track marketing campaign performance (closed-loop marketing)

    Work with revenue operations to build dashboards, reports and models for the executive team as well as regional marketing teams.

    Support the tracking and optimisation of the Marketing budget.

    Process optimisation:
    Coordinate lead creation, tagging and follow-up with external agencies, media partners and vendors (to meet data requirements, validation and progressive profiling)
    Maintain processes and best practices for digital asset setup, tracking and optimisation e.g. UTM tracking.
    Support growth and field marketing managers with the analysis of website traffic, digital journeys, and conversion rates. Advise on improvements, landing page buildout, and optimisation.

    Work with agencies and marketing members to optimise SEO, ABM digital advertising, retargeting, LinkedIn campaigns and audience setup and maintenance across the martech stack.


    Lead and contact level data sourcing and management:

    Support on sourcing, segmentation, and lifecycle of all contact and lead level data within the Plentific CRM - proactively identify and fill data gaps.

    Proactively work across the Revenue Operations, Strategy and general Marketing team to merge, clean, procure and append data to improve campaign performance.

    Requirements
    Skills
    Growth hacker mindset, problem solver with systems integration/data mapping experience.
    Strong analytical skills, including the ability to interpret data, develop action plans, and provide insightful and actionable plans.
    Previous experience optimising website and landing page user experiences to increase lead conversions, registrations and content marketing downloads.
    Knowledge and experience of agile marketing are a plus.
    Highly organised with the ability to work independently, metrics-driven and a team player.
    Able to excel in a fast-paced, scale-up, hands-on environment.
    Passionate about marketing operations, naturally curious, mindset to test and experiment.
    Ability to take initiative and ownership - self-starter and can-do attitude.

    Experience and Qualifications
    Bachelor's degree or equivalent in Marketing / Business degree a plus.
    Background in digital marketing or experience working closely with a marketing team.
    Worked within a high-growth business as part of an international marketing team.
    Experience using Salesforce, Marketing automation tools (i.e. Hubspot) and CMS (i.e. Storyblok).

    Benefits

    As you can see, we are quickly progressing with our ambitious plans and are eager to grow our team of doers to achieve our vision of managing over 2 million properties through our platform across various countries.

    You can help us shape the future of property management across the globe.


    Here's what we offer:
    A competitive compensation package
    A flexible working environment + 25 days annual holiday
    Private health care including discounted gym membership
    Enhanced parental leave
    Life insurance
    Employee assistance program
    Company volunteering day and charity salary sacrifice scheme
    Plentific Academy LMS powered by Udemy
    Referral bonus and charity donation if someone you introduce joins the company
    Season ticket loan, Cycle to work, Electric vehicle and Techscheme programs
    Pension - 3% employer contribution, 5% employee contribution
    Lunch of your choice once a week for office based employees
    Regular company-sponsored lunches, dinners and social gatherings
    Fully stocked kitchen with drinks, snacks, fruit, breakfast cereal etc.
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