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    Community Engagement Officer - London, United Kingdom - TikTok

    TikTok
    TikTok London, United Kingdom

    5 days ago

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    Description
    TikTok is the leading destination for short-form mobile video. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
    Our platform is built to help imaginations thrive. That's how we drive impact - for ourselves, our company, and the communities we serve.

    Client Solutions are the trusted advocates connecting key stakeholders, providing inspiration and insights, driving collaboration that translate into long term client partnerships and growth We are currently looking for a highly skilled and motivated Performance manager to help scale our growing advertising business.

    The Performance Manager is a key member of the Advertising Team, working with sales, product, and other business partners to analyse and improve advertisers' performance on TikTok, in support of their marketing initiatives.

    They will work with our unique data and translate it into high-quality and actionable insights and recommendations to improve the effectiveness of advertiser campaigns and unlock business opportunities.

    Day to day, their activities include analysing metrics of success for a business or category, developing data-driven insights and recommendations for C-suite client leadership, and communicating recommendations in a clear and compelling fashion.

    Guide media strategy, planning, and implementation of campaigns to deliver against Key Performance Indicators

    • Educate other teams on TikTok for Business offerings and keep them engaged by delivering learning sessions, writing training documentation and whitepapers for internal and external use
    • Increase adoption and engagement of TikTok's auction platform and auctionbased tools, providing ongoing technical support and real time analysis
    • Monitor and analyse ad campaigns, to identify optimisation opportunities for improving and scaling performance
    • Investigate and work directly with product & engineering teams to help them troubleshoot client issues on the platform
    • Analyse campaign performance data to offer clients datadriven business insights and at the same time, use those insights to improve our advertising offerings
    • Share marketplace feedback and guide our advertising strategy
    • Conduct regular business reviews and take a consultative, longterm approach to build productive relationships with clients, in collaboration with the sales team
    • Demonstrate deep analytical ability, and develop great expertise in TikTok's proprietary metrics, working to constantly evolve how we analyse and communicate data driven insights to our advertisers
    Demonstrated experience of account management/performance experience in digital marketing

    • Tangible experience executing on a biddable network
    • Experience managing brand advertisers with a deep understanding of their challenges across full funnel objectives
    • Ability to analyse data and identify insights to assess campaign performance
    • Proactive attitude with excellent project management, organisational, and analytical skills
    • Strong verbal and written communication skills, ability to effectively translate technical language to nontechnical stakeholders
    • Experience using Excel or Google Sheets essential, familiarity with visualisation tools (Tableau, QlikView, Power BI, etc.) Comfortable presenting complex analysis in a simple, easy to digest way to Csuite level stakeholders
    • To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
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