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    Manager, Digital Marketing - United Kingdom - Cigna Health and Life Insurance Company

    Cigna Health and Life Insurance Company
    Cigna Health and Life Insurance Company United Kingdom

    1 week ago

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    Description

    Manager, Digital Marketing page is loaded

    Manager, Digital Marketing

    Apply remote type Hybrid locations HKGN 348 Kwun Tong Road time type Full time posted on Posted Yesterday job requisition id

    Job Description:

    • Manage the performance marketing campaigns to deliver the leads and sales generation goals for the direct channel of Hong Kong & Singapore, from strategy, planning, forecast to reporting and analysis.
    • Act as the marketing lead of Google marketing platform, including Google Analytics, Tag Manager, Google Ads, Google Ad Manager, Firebase, Big Query, Looker Studio, Search Console
    • Manage media agency to ensure the ad campaign are tracked and delivered as planned. Devise a test-and-learn plan for ongoing optimization.
    • Work closely with the Sales team to keep track of the lead quality and sales momentum, and adjust the media plan when necessary.
    • Collaborate with different internal parties to create a promotion calendar, from promotion mechanism to fulfilment.
    • Track and analyze the E2E user journey on lead and sales conversion to optimize the conversion rate and cost efficiency.
    • Measure and report the performance of digital marketing campaigns, and assess against business targets (ROI and KPIs)
    • Keep the team up-to-date with key competitors activities and digital marketing trends

    Requirement:

    • University graduate with at least 6 years' digital marketing experience, preferably with experience from insurance companies or banking industry
    • Excellent knowledge and understanding of Google marketing solutions, digital sales funnels, and conversion optimization.
    • Basic knowledge in HTML and SQL will be an advantage. Experience in both Hong Kong & Singapore is preferred.
    • Proactive and resourceful with strong business acumen and analytical skills
    • Passionate in developing and embracing new knowledge of integrated digital marketing trend to support business growth
    • Creative, good organizational skills, mature and able to work on multi-tasks
    • Team player with good interpersonal and negotiation skills

    About The Cigna Group

    Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

    About The Cigna Group

    Doing something meaningful starts with a simple decision, a commitment to changing lives.

    At The Cigna Group, we're dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients.

    Join us in driving growth and improving lives.

    #J-18808-Ljbffr
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