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    CRM Executive - London, United Kingdom - Shelter

    Shelter
    Shelter London, United Kingdom

    3 weeks ago

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    Description

    Location:
    London (Hybrid) or Remote Working


    Contract:
    Fixed Term until the end of March 2025

    This role is being advertised as a CRM Executive but on appointment your job tile will be CRM Officer.


    Do you have proven experience of working on email platforms utilising complex segmentation and deploying a high volume of emails with dynamic content? Then join Shelter as a CRM Executive and you could soon be playing a vital role at the heart of our CRM team.


    Yet millions of people across Britain struggle on a daily basis with homelessness, bad housing conditions, soaring rents, discrimination and the threat of eviction.

    So, we are striving for change, with individuals, in communities, across society, and leading the way to a safe home.

    Our enemy is the social injustice at the core of the escalating housing emergency.

    We believe that to win that fight, we must be representative of the people we are here to help and those who support our movement for change.

    Our established specialist CRM function works across the business to develop and coordinate a programme of communication that strengthens our engagement with the people that want to support our cause.


    The team play an important role in helping us achieve our target of growing our active and engaged supporter base by leveraging our investment in marketing automation technology (Adobe Campaign) to deliver a greater supporter experience at every touchpoint.

    The team sits within our Communications, Policy and Campaigns directorate collaborating across the organisation with various stakeholders to help support and achieve our goals.


    This is your opportunity to play a part in the day to day running of our CRM team and to really make your mark here at Shelter.

    You'll be working closely with the Head of CRM and the CRM Manager, alongside another CRM Executive and will be responsible for delivering our email communications for Shelter, building the data selections and workflows from scratch and utilizing dynamic content, as well as fulfilling data briefs for other channels.


    You will be involved in exciting projects that deepen our engagement with our supporter base, and encourage them to take repeat actions.

    You'll also be the go-to person for expert understanding of how campaigns and supporter journeys should be built within Adobe Campaign as well as understand the data held to ensure it is being leveraged appropriately.

    Along the way, you'll get to collaborate with colleagues in Fundraising, Campaigns, Retail, Services, Data Management and Insight, IT and Research as you do all you can to ensure we deliver the very best supporter communications.


    To succeed, you'll need a firm grasp of the CRM tech landscape, including list management, segmentation and dynamic content, with experience of Adobe Campaign, Adobe Classic or a similar platform being essential.

    We're looking for substantial experience in a CRM role with significant output and a proven track record of building and deploying complex automated journeys.


    You'll have good understanding of email marketing best practices, and the ability to edit email templates in HTML is desirable.

    Additionally, experience using Litmus (or something similar), as well as data selection experience, would be desirable.


    What is for certain though is that you're well-organised, have strong attention to detail, and can manage your time effectively as well as being used to building dynamic content within a template and building segments and audiences.


    You'll be playing a big part not only in our team but within the wider organisation as we look to use CRM more and more.

    We prioritise diversity and have an inclusive and open mindset

    Any applications submitted without a supporting statement will not be considered.


    We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans.

    Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme.


    Shelter helps millions of people every year struggling with bad housing or homelessness through our advice, support and legal services.

    And we campaign to make sure that, one day, no one will have to turn to us for help. We're here so no one has to fight bad housing or homelessness on their own.


    All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.


    We are happy to talk about flexible working, personal growth, and to promote a workplace where you can be yourself and achieve success based only on your merit.

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