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    marketing manager - london, United Kingdom - House Of Fashion Associates

    House Of Fashion Associates
    House Of Fashion Associates london, United Kingdom

    2 weeks ago

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    Description

    MARKETING MANAGER (BRITISH HERITAGE OUTDOOR CLOTHING BRAND )

    up to £55k

    UK - HYBRID

    Our client is British heritage lifestyle outerwear brand established since 1966. They have been opening the outdoors up to people for more than 50 years now through great value and now on the search for the next raft of talent to supercharge their current growth.

    The role

    Now looking to recruit a strategic Marketing Manager to join their brand marketing team. Someone to get stuck in & help the brand realise a big creative ambition. This is a brief for creative thinkers.

    You'll be entrepreneurial & very strategic, working closely with their agencies and internal partners, with creative ideas just as likely to come from you as well as being able to clearly articulate briefs for others to work on.

    Our client is open to those who have worked agency & brand side, who will champion great creative work and be excited by the whole communications process. Ultimately, the brands is a storytelling brand with incredible, authentic stories to tell about the brand brand history, products, purpose and stories of outdoor adventure from their ambassadors and the like.

    What you will do

    Lead the charge on the brand evolution. This means properly getting stuck in. You'll be charged with working across the whole business, from design, product, marketing, commercial and leadership to really help steer where this brand is headed. That is everything from brand strategy to creative development to distribution strategy, to media and media & comms planning, through to new product development.

    The scope is wide.

    Lead end-to-end campaign work. Supporting the Senior Marketing Managers, you will be responsible for managing day-to-day activities from creation through to execution of marketing activity that properly shifts consumer behaviour in the way our brand marketing strategy is designed to.:

    Manage internal and external creative partners. Like any good brand role, work with agencies, designers, copywriters, and internal stakeholders to create world-class creative that brings our brand to life strategically.

    Help maximize the impact of product launches, and big moments,so you'll be part of shaping and executing the strategy for big news moments, product features, and community content.

    You'll work with the Athlete teams & communities, and build compelling partnerships that are activated through content and events, and leverage through various publishing mediums to ensure they collaborate with these partners to jointly raise their profiles and maximise their audience reach.

    Getting a brand into culture. At a medium sized company with an outsized impact, some days you'll be creative director, some days you'll be setting brand strategy, and other days you'll be managing projects.

    The candidate

    Must have a knack for brands, someone who really gets brand. Someone who knows how to construct brand propositions from concept through to consumer, and intuitively understands how to create 'brand heat'. Someone culturally aware and who can wield it as a brand-building tool.

    A skill for thinking in communications terms. They want someone who can think in communications terms: an ability to think brand and media at the same time, with a gut feel for how a brand finds its place in a modern world. That's because they are not just buyers of media, but more interested in finding ways to insert media into their creative process to make their ideas more influential.

    A desire to be a self-sufficient project owner. Put simply, you should feel ownership as though you are a steward of the brand because you are. This is important. The brand is moving at speed, it can be a bit frenetic but also energizing and empowering. And in a fast paced environment you are expected to own problems and find solutions at speed.

    They need owners who are able to take initiative, meaning you manage your own time excellently, and you get the bigger picture while being detail-oriented.

    A high level of curiosity. You'll bring enthusiasm and new ideas every day. The brand wants to reinvent product marketing, This requires a 0-to-1 mentality, not just copying what others have done.

    A collaborative approach. You'll be a team player, naturally inclined to lean into everything around you in order to achieve your goals best – whether that be building content plans, go to market strategies, new propositions or new marketing campaigns.

    Be outdoor-curious. Although it helps, category expertise isn't a must. Moreso, a willingness to show that you get the product lifecycle which they work to is more important.

    But a love for the outdoors in all its glory is the biggest tick in the box. If you know the brand and a customer even better, but if you don't, a love for the outdoors means it'll get into your blood.

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