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    CRM Lifecycle Marketing Manager - london, United Kingdom - Harnham

    Harnham background
    Description
    Job Description

    CRM LIFECYCLE CAMPAIGN MANAGER

    SALARY UP TO £70,000

    HYBRID

    LONDON - 3 DAYS IN THE OFFICE

    THE COMPANY

    This company is a world-leading art and luxury business and are experts in live and online auctions.

    THE ROLE

    As a CRM Lifecycle Campaign Manager, you can expect to be involved in the following:

    • Take the lead in setting up Braze campaigns from initial concept to execution and their automation
    • Configure and optimise platforms to align with campaign objectives
    • Implement best practices for campaign set-up, including audience segmentation and messaging and channel section
    • Collaborate with cross-functional teams to define campaign objectives and key performance indicators
    • Develop comprehensive strategies for new campaigns, considering target audiences and desired outcomes
    • Lead expansion of notifications across new channels - SMS, In-app, Push
    • Implement segmentation strategies to tailor personalised content for specific audience groups
    • Familiarity with liquid use within Braze
    • Employ A/B testing methodologies to optimise content performance

    YOUR SKILLS AND EXPERIENCE

    • Braze expertise is needed
    • Proven experience in setting up and launching successful campaigns in primarily in Braze, using liquid and ideally Adobe Campaign
    • HTML experience
    • Certification in Braze or Adobe Campaign is desirable but not necessary
    • Strong analytical skills

    INTERVIEW PROCESS

    • 1st stage - CV run-through, going over previous experience - online
    • 2nd stage - Task shared before to present - based on research and critical thinking - in person
    • 3rd stage - Sign off chat with the Director

    How to apply

    Express your interest by sending your cv to Valentine via the apply link attached to this page


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