- Managing and implementing the company's digital marketing strategy, enhancing brand awareness, driving traffic and generating new sales leads. Includes:
- Writing and creating engaging content for our social media (organic and paid), Journal and Newsletter
- Maintaining the company website
- Integrating SEO and Google Ads.
- Managing the CRM system on Hubspot and working with the sales team on dynamic initiatives to engage new and existing clients.
- Executing targeted PR and print advertising campaigns, tied to key industry moments.
- Working with the sales team to develop market research, generate new leads and create/tweak client proposals.
- Designing creative assets using PowerPoint or Photoshop, including bookplates and bookmarks.
- Nurturing relationships with clients' in-house marketing teams and PR agencies, working collaboratively on programmes that bring book collections to life.
- Working with the curation/fulfillment team handling book shipments and deliveries, booklists, and the occasional on-site library installations.
- Building partnerships with publishers and other third-party brands that drive revenue and brand awareness.
- Attending industry events to network and seek out new ideas and inspiration.
- Have a demonstrable marketing/communications experience.
- Have an interest and passion for books (plus design and/or hospitality).
- Someone who seeks out new opportunities and comes up with fresh ideas.
- Have exceptional communication skills, both written and verbal.
- Display a strong understanding of digital marketing channels, including SEO, PPC, social media and email marketing.
- Be creative and commercial in your ideas and planning.
- Be confident working independently and in a team environment.
- Have sound numeracy and ability to use spreadsheets.
- Interest and enthusiasm to market and sell book collections to a niche clientele.
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Marketing & Sales Executive - London, United Kingdom - Redwood
Description
Redwood Publishing Recruitment is delighted to be working exclusively with Ultimate Library in the recruitment of a Marketing & Sales Executive. Ultimate Library is an organisation that curates bespoke book collections for luxury hotels, resorts, clubs, and private residences around the world. This unique company works at the intersection of hospitality, interior design and bookselling and has a wealth of experience in producing libraries both large and small that evoke a sense of place. This role offers hybrid working, with 3 days per week in their London based office and 2 days from home.
We are looking for a talented Marketing & Sales Executive with 2-3 years' experience in book marketing / communications to join their small, friendly team.
This would be the perfect position for a pro-active marketing and sales professional, who has a keen interest in reading and travel, with a good eye for design and fresh ideas for marketing books as luxury products to hospitality, interior design and private clients.
Key areas of responsibility include:
The ideal candidate will:
If you have a passion for books and marketing/sales, and are looking for a unique opportunity, this could be your next new role.
For further information, please forward your CV and a short cover note at this stage.
To be considered, all applications will go through Redwood Publishing Recruitment and should be sent to :
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