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    CRM Manager - London, United Kingdom - Farfetch

    Farfetch
    Farfetch London, United Kingdom

    1 week ago

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    Description

    THE ROLE

    We are looking for a CRM Manager to lead the development of CRM communications at Farfetch – planning and executing best-in-class acquisition and retention programs, driving engagement, and delivering against commercial objectives.

    The role will be ideal for someone who is looking for a management role in a fast-paced environment and wants to make an immediate impact in a growing area of the business. You will be a strong communicator and passionate about all things digital, personalisation, and customer retention. Reporting into the CRM Senior Manager, you will have 4 direct reports. You will work closely with the wider marketing department, local markets, and commercial teams to deliver CRM communications in line with the strategic direction.

    WHAT YOU'LL DO
  • Responsible for leading a team with responsibility for all consideration, awareness and lifecycle campaigns - from brand and designer spotlights, to trending products, welcome journeys and retention campaigns
  • Design experimentation plans, with a constant focus on how we can optimise contact frequency, audience targeting, messaging and product selections and recommendations to improve performance
  • Liaise with local teams to support regional priorities, as well as media monetisation teams to support advertising placements within CRM calendar
  • Work with Product to improve subscriber opt-in rates across email, push and SMS, and reduce unsubscribe rates
  • Lead high value customer programmes, ensuring strong engagement from Private Clients, our most valuable customers
  • Monitoring and reporting on CRM campaign performance and trends
    • WHO YOU ARE
  • Experience working with Oracle/ Responsys or similar Tier 1 Email Service Provider
  • Experience of management and developing individuals
  • Comfortable in presenting to senior stakeholders and using data and insight to explain decisions with excellent communication skills
  • Confident manipulating performance data and turning it into actionable insights (proficient using excel)
  • Comfortable working under pressure, and able to work reactively based on changing business needs; someone with high energy
  • Exceptionally well organised with strong attention to detail
  • Desire to drive forward change and optimisations for a crucial, growing business function
    • REWARDS AND BENEFITS
  • Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more
  • Critical Illness Insurance and Life Assurance
    • EQUAL OPPORTUNITIES STATEMENT
  • FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.
    • Before Applying

    Through your application, we want to understand the skills and experiences you have that make you the perfect fit for this role and for FARFETCH. We're passionate about creating the conditions for Farfetchers to grow and develop but we're also looking for people who can hit the ground running, so make sure to apply for a position where you feel you can thrive.

  • Share:

    • FARFETCH has been made aware of SCAM activities in the market where people with potential deceitful intentions impersonate the FARFETCH HR Team. Please note that we do not ask for personal information on the phone and we don't make job offers prior to a proper interview process. Also, we DO NOT request for any monetary payments from you at any point of the recruitment process. Every application should be made via our applicants tracking system through our careers website. If you receive a call to schedule an interview with FARFETCH you should ask for a formal calendar invite coming from a email account. If you sense you are being scammed, please contact your local authorities.

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