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Ferrybridge

    Partnership and Market Development Manager - Ferrybridge, West Yorkshire, United Kingdom - TotalEnergies

    TotalEnergies
    TotalEnergies Ferrybridge, West Yorkshire, United Kingdom

    2 weeks ago

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    Description
    Job Responsibilities Partnership Marketing - Aftermarket

    Build and develop the automotive lubricants partnership marketing strategy (budget, Points of Sale activations, promotions, product range, marketing material), to support TEMUK's ambitious growth in the Aftermarket sector (e.g.

    Lead the implementation of planned partnership activities, collaborating with agencies and the wider marketing team.
    Report on all partnership marketing activity including promotions, point of sale and communications.
    Monitor competitor performance, identify trends and optimise spend based on the insights.

    Manage a third party agency to deliver an external communications plan and oversee the approval process for all content.

    Define and manage the advertising budget, developing relations with the media and booking ad space.
    Measure the performance of paid and earned media against key KPI's, and report to the business.
    Collaborate with key stakeholders to produce effective briefs for content creation, delivering compelling messages and impactful design.
    Manage a calendar of internal and external events to engage stakeholders, generate leads and promote brand awareness.

    Oversee all aspects of event management including budget, venue search, supplier negotiation, catering, travel, stand contractor liaison, onsite support and more.

    Generate and capture new business leads for the Sales teams.
    Track and report on event engagement, conversions and ROI through our CRM system Salesforce.
    Develop social media strategies to increase brand awareness, customer engagement and loyalty.
    Create compelling content for LinkedIn, Facebook, Instagram and X.
    Plan and run social media competitions and campaigns promoting the brand.

    Minimum 5 years' experience in Marketing or business related field.
    Experience in automotive lubricants sales to retail stores and aftermarket (Motor Factors, Independent Garages) would be an advantage
    Must be outgoing and confident, driven, independent and flexible with an ability to motivate and inspire others
    English speaker with excellent verbal and written communication, project management (including budgeting) skills required.
    Excellent influencing skills, with the ability to drive change and champion projects affecting the entire internal audience. This position is a fixed-term contract for two years, with the potential for extension.

    Enhanced Private HealthCare
    ~ Medical Cash Plan
    ~ Cycle to work scheme
    ~ Share incentive plan
    ~£50 Travel Allowance every month adding up to £600 for the year
    ~ Enhanced Pension Contributions
    ~25 days holiday plus bank holidays (increasing as long service award)
    ~ Additional holidays for long service
    ~ Learning Allowance
    ~ Employee Assistance Programme
    ~ Level 2 Disability Confident Employer
    ~ Occupational Health Assessments
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