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    Market Data Analyst, Analytics - Basingstoke, Hampshire, United Kingdom - Armstrong Lloyd

    Armstrong Lloyd
    Armstrong Lloyd Basingstoke, Hampshire, United Kingdom

    1 week ago

    Default job background
    Description
    Marketing Data Analyst to Drive Growth with a Leading SaaS Company

    This a greenfield opportunity perfect for an ambitious Marketing Data Analyst looking to make a significant impact within a fast-paced environment and working very closely with the senior leadership team, being part of transforming how they currently use data in the business.

    Experience using Power BI and working with Data in a marketing context is essential.

    Working Days/Hours:
    Standard working hours are Monday through Friday, 9 am-5:30 pm, with some flexibility.

    Employees are expected to work in the office in Basingstoke for three days per week, with flexibility on which three days.


    Location:
    The office is based in Basingstoke, across from the train station.

    THE MARKETING DATA ANALYST ROLE RESPONSIBILITIES WILL INCLUDE:
    Analysing and attributing the impact of various marketing initiatives on overall business performance
    Evaluating the performance of different marketing channels and assessing effectiveness against KPIs
    Forecasting and projecting outcomes of future marketing campaigns using statistical methods
    Integrating data from platforms like Marketo and Salesforce into analysis and visualisation tools
    Developing dashboards to track key marketing metrics and provide actionable insights
    Collaborating cross-functionally to provide data-driven recommendations to teams

    THE IDEAL MARKETING DATA ANALYST WILL HAV E:
    Ideally, a degree in Marketing, Statistics, Mathematics, Economics or a related field or equivalent.
    Proven experience in marketing data analysis
    Strong skills in Excel, PowerBI and expertise in data visualisation
    The ability to translate complex data into insights for non-technical stakeholders
    Demonstrable experience with Salesforce and reporting tools like Marketo
    WHY JOIN AS THEIR MARKETING DATA ANALYST?
    Play a crucial role in driving data-driven decision-making for a renowned SaaS leader
    Work with innovative tools and leading-edge tactics at the forefront of B2B marketing
    Opportunity for hybrid/remote working and an attractive compensation package
    Armstrong Lloyd is a marketing specialist recruitment services provider. We offer a personal service to ensure the best possible outcome.
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