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    Head of Performance - London, United Kingdom - Annalect

    Annalect
    Annalect London, United Kingdom

    1 week ago

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    Description

    This role is to provide a range of analytics and modelling to support the development of new innovative capabilities and extending this to delivery of pilot projects for some of the world's biggest brands.

    Sitting in a broader Advanced Analytics team of data scientists, the core focus of the role is on consumer insight and the ability to target audiences effectively with smart algorithms using privacy compliant methods.

    These projects include a full range of supporting analytics covering;
    Planning Foundations (e.g. Channel planning)

    Whilst data planners and strategy consultants will lead the scope of projects, this role will need to input into the development of analysis plans.

    Data evaluations to draft Annalect policy with partners and platforms.
    A rounded data/marketing scientist with the ability to complete projects individually as well as working in cross-agency teams.
    Numerate degree or degree with significant statistical content (eg Economics)

    Training will be given on the specific Annalect capabilities, but will require a core understanding of data analysis and model development.


    Statistician:
    Experienced in methodologies such as data preparation, exploratory data analysis/insight creation, predictive models, Stratification/sample weighting and clustering/segmentations

    Data Visulisation:
    Interpretation of analysis output into useful and actionable insights. Connect insights from different data sources to create an understandable narrative.

    Coding:
    Some development needed in following languages; Python, SQL and R.
    Text mining and content analytics
    Conjoint analysis
    Machine learning processes
    Data manipulation language; such as Python, R or similar
    Experience using website analytics packages (i.e. Familiar with digital tracking technologies (ad servers, DSPs, DMPs)
    Collaborative nature and ability to solicit requirements and facts from account and agency teams
    Flexible Working

    We are committed to supporting and helping the Annalect have a great work/life balance and a positive attitude to well-being.

    As part of this we have a flexible and hybrid working model as a core part of how we operate.

    We believe flexible & hybrid working can increases individual motivation, improves performance and productivity, and reduces stress as well as helping manage wellbeing generally.

    We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery.

    We offer pension contributions, life insurance, health insurance, a generous holiday entitlement and many other employee benefits for all.

    We have an enhanced maternity leave, shared parental leave, paternity leave pay policy.
    Diversity

    At Annalect, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different.

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