- Demonstratable experience in interpreting data (Strong Excel skills required) and turning the data into insightful campaign executions
- Demonstrates a sense of passion and pride in own work
- Ability to identify and prioritise Stakeholders with effective communications skills to collaborate and influence, build strong relationships, and tailor communication to meet the stakeholder's needs
- Demonstrates determination and purpose to deliver and achieve the best results for the organisation
- Able to work to challenging targets within tight timeframes, prioritise and set clear measurable and achievable goals
- Experience with Adobe Campaign or other large-scale ESPs delivering complex automation flows
- Basic technical HTML or SQL knowledge
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CRM Manager - Maidenhead, United Kingdom - The Rank Group
Description
Company Description
Rank Interactive, the digital arm of the Rank Group plc, stands as a leading global digital gaming company fuelled by top-tier talent and technology. Recognised through iconic brands, our products and our people, we bring entertainment to millions of people worldwide on various devices daily.
Operating with a multi-branded strategy, we offer online entertainment, bingo and slot gaming, along with a social gaming mobile experience, using a mix of proprietary and licensed software.
With offices in the UK, Gibraltar, Mauritius & South Africa and being part of a group with approximately 8,000 employees globally; we unite people and entertainment across diverse digital channels.
Joining our high-performing and inclusive culture, you'll instantly become part of a team supporting our customer-facing initiatives.
Look at our careers site to find out more:
Job Description
We are looking for a passionate and talented CRM Manager for our Grosvenor Venues
You will be based out of our head office in Maidenhead (of course, hybrid working) and report to our Senior CRM Manager.
As our CRM Manager for Grosvenor venues, you will focus on driving revenue growth for Grosvenor through effective retention, upsell, and cross-sell campaigns. Doing this by delivering exceptional and measurable customer communications that encourage action and conversion.
In a dynamic multichannel environment, you'll employ a well-calculated test and learn strategy across various customer marketing mediums such as direct marketing, content personalization, and outbound communication. The goal is to optimize these strategies to ensure efficiency in delivering results.
Working closely with cross-functional teams (CRM, Brand & Product) to develop and execute cross-channel customer contact strategies that not only to enhance customer experiences but also drive multi-channel revenue and increase share of wallet. Being committed to a customer-centric approach ensures that our customers remain at the core of our efforts.
You will analyse the performance of our customer marketing activities, conducting thorough post-campaign analyses to evaluate key financial and customer behaviour indicators. These insights are then shared with key stakeholders to refine our strategies continually.
Finally, you'll play a pivotal role in maintaining the quality and consistency of our CRM programs across the brand portfolio, overseeing contact volumes and frequencies to ensure effective communication with our customers.
Qualifications
Additional Information
#LI-MS1 #LI-Hybrid
You're probably wondering outside of a fun, exciting and varied role – what else do you get? You'll get a fantastic salary combined with some leading benefits. is important to us too... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we're here for you.
We'll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.
Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.
The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers.
We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.
