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    Communications, Marketing and Engagement Officer - London, United Kingdom - Islington Council

    Islington Council
    Islington Council London, United Kingdom

    5 days ago

    Default job background
    Fixed term: 18 months
    Description

    Job overview

    If you are a creative and person-centred marketing and communications specialist, who is interested in contributing to an area where you can make a very real difference to the lives of families with children and young people, and in a way that is personally and professionally rewarding but can also be challenging, then keep reading.

    Help us shape the future of our family services

    Islington is part of an exciting, three-year programme to establish Family Hubs. Family Hubs provide high-quality, joined-up, whole-family support services, delivering these services from conception, through a child's early years until they reach the age of 19 (or 25 for young people with special educational needs and disabilities (SEND). We are creating three Family Hubs in Islington as part of our broader approach to support families. We want parents and carers from all walks of life to help us develop plans that will bring together our support for families.

    The programme will:

  • provide support to parents and carers so they are able to nurture their babies and children, improving health and education outcomes for all
  • contribute to a reduction in inequalities in health and education outcomes for babies, children and families across England by ensuring that support provided is communicated to all parents and carers, including those who are hardest to reach and/or most in need of it
  • help and support to families from pregnancy up until age 19, or up to 25 for young people with SEND
  • deliver important Start for Life services - covering the critical 1, days from conception to age two - at their core
  • will be a welcoming and inclusive way into services. Whatever you need support with, everything you need will be in one place.

    • Main duties of the job

    What will you achieve in the next 12 months? As the Communications, Marketing and Engagement Officer for our Family Hubs Programme:

  • You are someone who is curious, enjoys being proactive and finding creative solutions and being an effective storyteller with a learning mindset. You can explain the 'why,' not just the 'what.'
  • With an effective relational approach, you will deliver a marketing, communications and engagement function for the Family Hubs Programme
  • As someone who thinks critically about their audiences and is strategic in their efforts, you will lead on communication and marketing planning and delivery for Family Hubs, as well as monitoring and evaluating the success of our communications and engagement.
  • Equipped with well-rounded skills, you will develop a communication and marketing strategy for Family Hubs and our wider work to support Islington families, and support with ensuring this work is sustained going forward.
  • With a strong attention to detail, you will develop and deliver a range of campaigns, and drive engagement with Family Hub programme, services and mission through information and communications activity.

    • Working for our organisation

    The Strategic Programmes and Strategy service works with the corporate and political leadership to shape the strategic direction for children, young people and adults, and develop or deliver practical responses to key strategic and future challenges including the next generation of service solutions. Equity and excellence are central to our work, delivery is person-centred and creative and a culture of learning, improvement and innovation. For every challenge, we work together to shape a solution or approach to address it. Those we interact with, and support, come from all walks of life, with different lived experiences, and so do we. Our diversity through lived experiences, backgrounds, and subject matter expertise, makes the teams within our service area stronger.

    Closing date: Sunday 29 October at 23:59

    Interviews: Week commencing Monday 6 November

    Detailed job description and main responsibilities

    Deliver a marketing, communications and engagement function for the Family Hubs Programme

  • Lead delivery of the marketing and communications activities and actions associated with the Family Hubs programme and approach
  • Co-ordinate and manage stakeholders and partners in the delivery of marketing, communications and engagement projects from initial scoping and briefing through to evaluation.
  • Provide professional advice and guidance and support partners, providers, and voluntary and community sector to help promote and engage residents with Family Hub / Start for Life services
  • Work with colleagues and delivery partners in the development of a remote/virtual service offer for parents and carers
  • Keep up to date on communication and marketing developments, especially digital/virtual, to ensure the communications activities are responsive to parents/carers, children, and young people's preferred channels.
  • Support the coordination of steering groups that encourage co-production of all marketing and communications development which includes partners, parents, carers, children and young people.
  • Build and maintain excellent working relationships with all stakeholders including parent and carer groups, council colleagues, elected members and partner organisations.
  • Work with a range of stakeholders, including residents and voluntary sector, to design, develop and distribute appropriate material to raise the profile and use of Family Hub / Start for Life services
  • Establish and manage processes for capturing and analysing community engagement information including brand awareness and equality, diversity and inclusion monitoring data.
  • Maintain and actively use expert knowledge and skills on best practice in diverse community engagement, including securing feedback from local communities and stakeholders as well as keeping up to date with national and international policy, legislative and practice developments.
  • Act as a 'single point of contact' for Islington to the national directory of family hubs, influencing and shaping future developments
  • Contribute to the communications and engagement activities for the wider Children's Partnership Board / programme management, as required
  • Work closely with members of the corporate Communications and Campaigns service to make best use of design, media and digital communications services in campaigns and ensure appropriate adherence to corporate guidelines and strategies for branding, digital communications and engagement.

    • Develop and deliver a range of campaigns, driving engagement with Family Hub programme, services and mission through information and communications activity

  • Develop, implement and monitor a stakeholder engagement plan and an associated communication and engagement strategy that ensures all families, residents, staff, senior managers and wider stakeholders are fully involved and able to contribute to the success of Islington's multi-agency Family Hub and Start for Life model
  • Develop and implement strategies to a broad range of stakeholders from councillors to NHS colleagues to maximise positive communications coverage for the Family Hubs / Start for Life programme
  • Undertake research and information gathering to understand what colleagues are trying to achieve for their services, understand who the target audience is and what channels and messages are likely to work best.
  • Develop targeted and coordinated communications activities to meet these objectives using appropriate channels, messages, products and materials
  • Put in place evaluation measures to assess the effectiveness of activities and provide feedback on outcomes to managers/leaders through reporting or work with them so they are able to evaluate activities themselves.
  • Develop and support the design of digital, virtual and telephone offers around the needs of local families, with particular attention to accessibility for 'seldom heard' groups.
  • Work with parent champions and other parent groups to co-design promotional materials to support access to parenting support services.
  • Use data and local insight to ensure that all Family Hub / Start for Life promotional materials are accessible for local families.
  • Develop excellent working knowledge of Family Hub / Start for Life grant requirements and outcome measures; use this knowledge to influence and shape family surveys to baseline and measure 'distance travelled' in terms of brand awareness and campaign impacts.

    • Provide marketing/communications/engagement related project management support

  • Draft and maintain project documents, records and other artefacts (e.g. scoping documents, communication and stakeholder engagement plans) as required
  • Matrix-manage project teams and task and finish groups to deliver project outputs to time, budget and quality requirements
  • Work with the programme team to identify and manage risk in relation to change, communications, engagement and learning, and development
  • Convene, facilitate, and manage project groups, workshops, and task and finish groups as required. Ensure that key information and proposals for decisions are presented at the right time
  • Prepare briefings and analysis for senior colleagues and elected members as required. Drafting, contributing to and editing briefings, board papers, reports, presentations and other documents in relation to the project

    • Resource management

  • Explore options for using new, low-cost digital tools and platforms create and distribute internet-ready content including video, audio and imagery.
  • Provide reports on digital media engagement, including social media analytics and mentions, Google analytics and newsletter reports; reporting back to comms team colleagues, senior managers, executive managers and departmental officers as required. The postholder will also optimise paid and natural search and develop and evaluate effective social media advertising campaigns.
  • Manage external suppliers in line with council procurement policies.
  • Embrace more flexible ways of working and support more agile and cross-cutting ways of working across the council.

    • Monitoring and standards

  • Adhere to relevant guidelines and policies including branding and style guides, standard operating procedures and the programme management toolkit.
  • Be fully aware of and abide by key legal duties and requirements – particularly the local government code of practice, data protection and codes of practice for advertising and direct marketing. To maintain an up-to-date knowledge of the wider policy and practice environment for the department and for local government in general.
  • Act as a key gatekeeper for the corporate brand; managing, monitoring and advising on the consistent application of plain English standards and the council's house style for written communications; accessibility and the visual identity guidelines for off and online design applications.

    • Additional

  • Actively seek a good understanding of family support and its challenges. Keep abreast of relevant legislation, guidance and best practice for the general work area
  • The post holder is expected to be committed to the Council's core values of public service, quality, equality and empowerment and to demonstrate this commitment in the way they carry out their duties.
  • Ensure all the services within the area(s) of responsibility are provided in accordance with the Council's commitment to high quality service provision to users.
  • Ensure that duties are undertaken with due regard and compliance with the Data Protection Act and other legislation.
  • Carry out duties and responsibilities in accordance with the Council's Health and Safety Policy and relevant Health and Safety legislation
  • The postholder may be required to work some weekends and evenings on occasion.
  • Work flexibly in a matrix organisation and as part of a positive team with energy, creativity and determination. Working remotely as required.

    • Person specification

    Qualifications

    Essential criteria

  • You have demonstrable work-based experience or may hold a level 6 qualification and above which evidences competence in relevant marketing or communications disciplines. You engage in continuous professional development
  • You have clear knowledge and understanding of:
    • services and support for children and their families i.e., health, early years and childcare, education, and skills, play and youth work, parenting/family support, safety, and relationship support and can quickly acquire a thorough knowledge of current issues affecting Islington including inequalities.

    • Experience

    Essential criteria

  • You bring significant experience of communications and campaigns, including on digital and social channels, consisting of:
    •developing and managing social media in a corporate environment as a reputation management and community engagement tool;
    •creating e-newsletters;
    •creating high quality, digital/virtual-ready content; and
    •optimising paid and natural search and paid advertising
  • You have developed, implemented and evaluated digital and/or marketing communications strategies, campaigns and projects, using a range of channels and techniques, and reporting back results with lessons learned.
  • You can demonstrate how you have used research and evidence to underpin development of digital resources and communications activities
  • You are experienced in developing and producing publications and promotional materials including planning editorial content, copywriting, editing, layout, design, print and distribution.
  • You are experienced in building and maintaining productive relationships with a diverse range of internal and external stakeholders, including public, private and voluntary sector partners, parents and carers / service users.
  • You bring experience of managing, developing and delivering digital resources and/or services

    • Skills

    Essential criteria

  • You are creative and innovative in approaches to marketing and communications including making ideas interesting and engaging, pitching them using the correct tone of voice and targeted appropriately to the audience(s).
  • You can engage effectively with people from all walks of life and diverse backgrounds, with the ability to form and maintain productive working relationships and to influence outcomes using persuasive argument.
  • You can influence the development of services, support and/or practice by:
    •effectively interacting, working with, and developing meaningful relationships with people of various cultural backgrounds
    •interpreting issues and concerns from a cultural perspective and addressing situations or challenges from the points-of-view of multiple cultures
    •recognising and advancing equity, diversity and inclusion through your role and actions
  • You have strong project management skills to achieve deliverables involving multiple parties such as project managers, suppliers, delivery partners and the community
  • You can effectively analyse information and customer / service user input to develop plans and bring about improvements
  • You can successfully manage competing priorities and deadlines
  • You can work independently within clear guidelines and regularly use initiative to make decisions, referring to more senior officers for advice on policy/resource issues.
  • You can demonstrate political sensitivity or how you manage reputational risk
  • You have excellent communication skills, with the ability to translate and present complex ideas and information in an understandable way to a wide variety of audiences, including internal and external suppliers
  • You have excellent written communication skills, with attention to detail, to produce a range of concise, accurate and influential documents and materials.
  • You are good with digital technology and can use the following applications to a high standard: Microsoft Office suite, SharePoint, and specialist marketing, engagement and communications products including video and photo editing.
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