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    Senior Manager of Digital Marketing - London, United Kingdom - Ocorian group

    Ocorian group
    Ocorian group London, United Kingdom

    1 week ago

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    Description

    Fund services | Corporate | Capital markets | Private client | Regulatory & Compliance We help clients succeed by unlocking new value through expertise, trust and scale.

    We deliver solutions that solve complex challenges faced by asset managers, financial institutions, corporates, high net-worth individuals and family offices.

    Our culture of support and recognition provides the tools and opportunities for you to grow, while unlocking the most value for our clients and making your mark withOcorian.


    Expertise:
    We deliver specialist, tech-enabled solutions for our clients grounded on deep industry expertise.

    Ocorian is looking for a passionate senior product marketer to lead the B2B marketing strategy across two of Ocorian's key service lines; The role will have full ownership of the go to market strategy to drive growth by delivering compelling multi-channel marketing campaigns to raise Ocorian's brand awareness and drive demand generation activity in order to meet business development targets.

    This role reports into the Service Line Marketing Director and works closely with senior stakeholders across the service lines.

    The role is supported by a collaborative, friendly and hardworking Marketing Team who will provide channel marketing expertise including events, digital, social media and PR.

    This role requires 5+ years' marketing experience in a similar B2B role in a financial services/professional services .
    Create and deliver strategic marketing plans for two of Ocorian's major service lines: Create and build high-quality, multi-channel campaigns that drive new qualified leads and nurture our existing database of leads in order to increase revenue
    Drive Ocorian's thought leadership programme for each service line, by working closely with both internal and external subject matter experts to produce an active and varied content calendar to drive awareness and interest
    Support the creation of high quality new content and collateral copy (eg sales collateral, web content, content for webinars and events, social media) to engage potential clients
    Use keyword research from Ocorian's digital teams and agencies to build a content plan to improve Ocorian's organic rankings against agreed keywords and optimise content according to SEO principles for each service line
    Measure and report on the impact of marketing activities to maximise ROI

    Understand and define customer journeys so that the appropriate nurture and touch points can be built into to support a positive customer experience and revenue generation.

    Maintain an oversight of competitor positioning, building out battlecards to enable the business to identify and manage opportunities and threats.

    Ensure a test and learn mindset in everything we do – to really drive the marketing programs to be best in class across the industry.

    #LI-Hybrid
    5+ years' marketing experience in a similar role in a financial services/professional services
    ~ Ability to interact confidently with senior stakeholders across each service line, be persuasive establish credibility
    ~ Development of strategic marketing plans and campaign definition
    ~ Strong understanding of marketing analytical tools and hands-on experience of using marketing systems such as CRM (Salesforce), CMS, Google Analytics, marketing automation software (preferably Hubspot)
    ~ Excellent English communication skills (written and spoken) - you know what works well on the web, social media, email and in print, with attention to detail
    ~ Experience producing thought leadership content
    ~ Creative mindset with an understanding of how to communicate visually and bring ideas to life in a variety of mediums
    ~ Understanding of search engine optimisation (SEO) techniques for content
    ~ Project coordination:
    managing multiple stakeholders and activities to a deadline

    We are AGILE – We act on our initiative to get things done for our clients.
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