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    Head of Growth Marketing - London, United Kingdom - zeroG - AI in Aviation

    zeroG - AI in Aviation
    zeroG - AI in Aviation London, United Kingdom

    1 week ago

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    Description

    Do you want to join us on the journey of disrupting the spend management business? After closing our $80M Series B funding in 2022 and going through a hyper growth phase, we are now striving to lead the tech-focused transformation in our field and become the number 1 zero-touch spend management suite for midsize and enterprise companies.

    Join us as our new Growth Marketing Manager in London and help us achieve our goals

    We are looking for a Growth Marketing Manager with a strong background in PPC, particularly in the B2B vertical, to drive our growth marketing efforts and contribute to our growth trajectory.

    Develop and execute PPC strategies to drive effective customer acquisition and revenue growth.
    Manage and optimize PPC campaigns across various platforms, including Google Ads, Bing Ads, and other relevant channels.
    DriveA/B testing, incrementally testing to continuously improve campaign performance and ROI.

    Collaborate with cross-functional teams, including Marketing, Sales, and Ops, to align PPC efforts with overall business goals and objectives.

    Leverage6Sense insights and data analysis to gain a deeper understanding of prospect behavior, preferences, and journey stages, and optimize PPC campaigns to drive conversions and revenue.

    Monitor and report on KPIs to track campaign performance and effectiveness. Analyze campaign data and metrics to identify insights, trends, and opportunities for optimization.

    Provide regular and effective updates and insights to key stakeholders on the performance of PPC campaigns and recommend actionable strategies for improvement.

    Stay abreast of paid search trends, best practices, and emerging technologies in performance marketing, and experiment and incorporate them into our strategy to gain competitive advantages.

    5+ years of experience in B2B PPC across Google Ads and Bing Ads. Proficient in leveraging 6Sense Marketing Suite capabilities.
    ~ Proven track record of driving sustainable growth, scaling channels, and generating qualified leads through PPC campaigns, with a strong understanding of B2B full funnel omnichannel marketing strategies and tactics.
    ~ Fluency in German language is a important requirement for the role, with the ability to create and optimize PPC campaigns targeting German-speaking audiences.
    ~ Proficient analytical skills and data-driven mindset, with experience in analyzing campaign performance data, conducting A/B testing, incrementally testing, and optimizing campaigns to maximize ROI.
    ~ Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders, skilled in sharing insights with audience of different seniorities and levels of marketing knowledge.
    ~ Experience with other digital advertising channels, such as Display, Facebook Ads, and YouTube Ads, is a plus.
    ~ Initiative and desire to pursue growth and success, always eager to learn and share, obsessed with data and testing, proficient with BI and analytics tools. Bachelor's degree in Marketing, Business, Mathematics, or related field is preferred.


    Hybrid setup:
    we enjoy in-person sessions, but we have also learned (thank you Covid) how to be efficient with remote working

    Work anywhere:
    we offer up to 6 weeks remote work within the EU
    Yokoy is an equal opportunity employer, and we value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability.

    Yokoy automates spend management for medium and large enterprises with artificial intelligence, combining expense management, supplier invoice management and smart corporate cards into one single intuitive platform.

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