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    Head of Marketing - London, United Kingdom - PIE Recruitment

    PIE Recruitment
    PIE Recruitment London, United Kingdom

    1 week ago

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    Description

    Job Description

    Head of Marketing - Health & Wellness Brand

    London

    • £80,000 - £100,000 Basic Salary
    • EMI Share Options
    • Flexible Working
    • 25 days holiday + all bank holidays
    • Pension Scheme

    Background:

    With considerable growth year on year, this brilliant health & wellness business is looking for a Head of Marketing to join their team. Having established listings across UK retail and the OOH sector the growth trajectory is huge, with this role playing a pivotal part in the growth of their brand.

    This is one of the fastest growing categories in the FMCG market, with one of five consumers now having tried the product, this exciting business is one of the few leading brands in the category with major expansion plans for 2024 and beyond.

    Opportunity:

    This opportunity will see you becoming a key asset in the brand's ambitious long-term journey. Reporting directly into the founder, you will own and executive both brand and trade marketing plans.

    You will be responsible for:

    • Develop, own and execute marketing plans.
    • Ensure a clear and consistent brand positioning across all marketing channels.
    • Develop and optimise marketing strategies and tactics to drive customer acquisition, engagement, and loyalty.
    • Transform market category trends and insights into informed marketing strategies.
    • Manage the marketing budget, identifying cost saving opportunities whilst focusing on brand growth.
    • Lead the planning and execution of product launches, from conceptualisation to market entry.

    You:

    This is what you need:

    • Experience in scaling challenger consumer brands.
    • Ability to understand consumer behavior, translating into actionable strategies.
    • Blue Chip experience is advantageous.
    • Use innovative methods to unlock key brand goals.
    • Passionate about health & well-being.
    • Flexible and willingness to get stuck in when needed.
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