Petra Smith

Petra Smith Blog

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How to develop a post-pandemic B2B marketing strategy

Over the last year, the relationship-driven B2B marketing has transformed in a significant way and what has started as an immediate response to a crisis, is now becoming the new norm. Compared to the more transactional interactions associated with B2C businesses, the traditional ...

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How to use Zoom for networking events

It’s been a while since we were able to attend a traditional networking event due to social distancing measures. Thankfully, that didn’t stop us from finding alternative routes to drive conversations and make connections. Whilst unable to host or attend in-person events, online n ...

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How to create an authentic brand story

People don't necessarily buy the best products and services - they buy products and services that they can understand and like, from brands and people they can relate to. Using stories in business creates a competitive advantage – helps to create an effective marketing communicat ...

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How to use social listening to grow your business

Social listening is the process of monitoring online conversations about a particular brand, person or industry. Social listening helps to find out who is talking about your business or industry, identify new leads and see what your competitors are doing. It is an effective way t ...

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How the LinkedIn algorithm works

LinkedIn is one of the most effective platforms that can help you to target and reach a specific audience and grow your business. Whilst some people see LinkedIn as a purely job search focused social network, it can also be a powerful professional networking and advertising tool. ...

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Marketing your business in the post-Covid economy

The last few months have been “business as unusual” for the majority of businesses, forcing them to rethink their communications and operations as they adapt to the pandemic and plan for the new post-crisis “normal”. · Relying on hope as a marketing strategy is never a good idea, ...

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How to create a small business marketing plan

You wouldn’t start building a house without a plan, budget and setting your expectations. Building your brand works on the same principles, so before you dive in and start doing what everyone else is doing, take a step back to define your go-to-market strategy and create a tactic ...

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50 digital marketing ideas for your small business

Businesses start because of great ideas. The ones that succeed are those who can sell their great ideas to their clients. · The key aspects of digital marketing are your website, social media profiles and content you create and share, and the principles are exactly the same as in ...

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The beginner’s guide to social media marketing

There is a good reason why so many individuals and businesses use social media to market themselves. Because it works. And it doesn’t require a huge amount of your budget, yet still has the ability to help to build your brand and find new business opportunities. · Social media he ...

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50 digital marketing ideas to help your business grow

Businesses start because of great ideas. The ones that succeed are those who can sell their great ideas to their clients. · The key aspects of digital marketing are your website, social media profiles and content you create and share, and the principles are exactly the same as i ...

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The benefits of outsourced marketing for small businesses

Businesses thrive and grow by focusing on what they do best. Their ability to deliver is what drives customer trust and loyalty, which in return impacts profitability In the digital marketing age, it’s no longer just about who you know, but more importantly it’s about who knows y ...

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Adapting your marketing communication during Covid-19

It’s business as unusual for a majority of businesses, big or small. Brands are having to think and communicate in new ways, and whilst they adapt to the pandemic, they also need to plan for the post-crisis business as usual. But even during challenging times, it is worth asking ...

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Business lessons I learned from my children

I learn from my kids every day. They teach me to look at things from a different perspective from every-day life to work and I very often notice the correlation between balancing a family and running a business. Comparing a board room to a kids’ room might sound unusual, but ther ...

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How to build your brand with storytelling

Every business has a story. It’s their story that makes them unique, whether it’s about their people, customer service or their innovative ways of thinking and working. There might be many businesses out there offering similar products and services, but every business story is di ...

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10 tips for hosting a successful webinar

Webinars are a great, cost effective way to attract your potential customers through knowledge and experience sharing without any geographic limitations. They are easier to organise than face-to-face events, but still come with a number of challenges. Here are a few tips to make ...

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How to write and distribute a press release

Having your name mentioned in relevant media outlets can have a great impact on your business, get you noticed and create a lot of positive buzz around your brand. When your business is small and unknown, it’s unlikely that journalists will be coming to you – instead, you will ha ...

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How to use social selling to grow your business

Social selling is exactly what the name indicates – selling your products and services with the help of social networks. Irrespective of your business’ focus or size, interacting with your potential clients via social media helps you to establish and build your brand, generate an ...

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7 ways to build your email marketing list

You know all about the benefits of email marketing and why you should use email as part of your small business marketing strategy. But who do you email if your business is brand new and your mailing list is empty? · With the recent GDPR regulations, EU businesses are no longer ab ...

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How to conduct a social media audit

You might be enjoying your time on · Instagram · or · Twitter, but how do you know whether · social media · brings you anything of value or if is it just a ‘nice to have’ addition to your small business marketing? By performing a simple social media audit that looks at what works ...

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The beginner’s guide to pay per click advertising

Pay per click (PPC) is a paid advertising tactic where the advertiser pays a publisher for every click on an ad. · PPC includes a variety of text, rich-media or social media ads – some displayed on search networks, such as the Google and display network, such as YouTube or Gmail. ...

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